To successfully bake security into the DevOps pipeline means winning adoption of security within the Dev and Ops teams. To do this, your security practices must integrate in a frictionless way. In other words, if the practices you ask your Dev team to employ introduce unacceptable levels of overhead, they won't be successful. Devs will either bypass them or do the bare minimum to check the box. Instead, build your security practices in a way that Devs can see how they actually help enable faster, easier delivery.
Read more on the DevSecOps Process.